May 25, 2015 (Toronto, ON) – Directly following an incredibly successful first quarter of 2015, Canada’s most recognized and celebrated country label Open Road Recordings is excited to announce its new partnership with RPMpromotion. This strategic alliance will see the Canadian radio promotions company working exclusively with Open Road Recordings. The alliance will be effective in the country genre as of June 1st, giving Open Road a truly national promotional footprint – the first of its kind for an independent label.
“At Open Road, we want to continue making ground breaking moves that allow us to reach beyond our goals,” said Ron Kitchener, President, Open Road Recordings. “Our alliance with the reputable RPM team provides coast to coast coverage via the company’s representatives located in Vancouver, Winnipeg, Toronto and Halifax. This reach will allow us to achieve unprecedented results for both our established and developing roster of artists. We do appreciate the great attention John, Ryan at TTA provided us and look forward to working with them in other capacities in the future.”
RPM’s Dale Robertson will become the Director of Country and will lead the RPM team on strategy and initiatives on a national level. Previously with Universal Music Canada and Sony/BMG, Dale is well versed in the world of country music, having a hand in the development of artists including Sam Hunt, The Band Perry, Martina McBride and Taylor Swift. Dale recently relocated back to Winnipeg with his family and joined the RPM team creating a satellite office.
“I’m very excited to be joining the team that Mike Rice has built with RPM,” confirmed Robertson. “The new partnership with Open Road is an ideal fit for us and I’m happy to be part of the group to help propel their amazing roster within Canada and beyond.”
Founded in 2013, RPMpromotion is an independent Canadian radio promotions company based in Toronto. Helping both independent and signed musicians gain airplay on radio and video channels across the country, RPM’s team members each boast an average of 20 years of industry experience in the radio, recording and entertainment industries. They have worked alongside renowned country artists such as Luke Bryan, Carrie Underwood, Kenny Chesney, Brad Paisley, Garth Brooks, Keith Urban and Lady Antebellum, among others.
“We’re very excited to be working alongside of Open Road Recordings and their stable of world class artists,” says Mike Rice, Founder, RPMpromotion. “This partnership will help build new and existing fans and audiences, keeping ORR on top of the ranks in the country genre.”
“With Dale bringing the years of knowledge he has to the team as our new Director of Country Radio for RPM we believe we have the right team in place to make a difference,” adds Rice.
Open Road Recordings is the number one Canadian independent country recording company. It currently has leading market share for Mediabase #1 Indie Country label radio marketshare (consecutively since 2008); Mediabase #1 overall Canadian label radio marketshare (2014); and BDS #1 Indie Country radio marketshare (2011 – 2014). Its impressive roster of award-winning artists includes Dean Brody, Tim Hicks, High Valley and The Road Hammers.
Open Road wishes to thank The Talent Associates for their support through this transition period. They look forward to this new partnership and the opportunities it brings.